AdSense Here, There, Everywhere!
Yaro Starak at Entrepreneur's Journey has written a great article about AdSense invasion on many sites. The issue at hand is how difficult it is getting to distinguish real content from Ad Sponsored content.
The problem with sites is how many ads they include in their content. On top of this, the ads are not located in one place but dispersed over the whole page and even mixed in the main information on the page. The purpose of course is to increase revenue but the question is, a what cost?
Many people see $$$ with AdSense and other Ad networks. Some sites make money by confusing the people browsing into clicking ads they believe to be genuine content. This is great for the publisher's bank account but at what point does the level of frustration get too high and users begin to turn away?
To help support my writing I do place ads on this site. But the only place the ads are located are on the right sidebar of every page. I do not want the content of the site to be garbled by ads. Let me know if you guys have any suggestions or comments regarding them.
The biggest problem Yaro has is that many people searching for a quick buck are building sites with no interest in the content whatsoever. Unfortunately, I don't think the problem will ever fully go away. But mine and Yaro's message to web publishers out there is to make your motivation about the content and not the money. Keep in mind that people are coming to you for information and if poorly done ads can hurt it.
The problem with sites is how many ads they include in their content. On top of this, the ads are not located in one place but dispersed over the whole page and even mixed in the main information on the page. The purpose of course is to increase revenue but the question is, a what cost?
Many people see $$$ with AdSense and other Ad networks. Some sites make money by confusing the people browsing into clicking ads they believe to be genuine content. This is great for the publisher's bank account but at what point does the level of frustration get too high and users begin to turn away?
To help support my writing I do place ads on this site. But the only place the ads are located are on the right sidebar of every page. I do not want the content of the site to be garbled by ads. Let me know if you guys have any suggestions or comments regarding them.
The biggest problem Yaro has is that many people searching for a quick buck are building sites with no interest in the content whatsoever. Unfortunately, I don't think the problem will ever fully go away. But mine and Yaro's message to web publishers out there is to make your motivation about the content and not the money. Keep in mind that people are coming to you for information and if poorly done ads can hurt it.
posted by Evan Spiegel @ 2:10 PM
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